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Fashion is very much one of those things where you see the finished product but never the effort, stress and love that went into it. A fine piece of fashion tends to be something that stands alone, independent of those who put their efforts into it aside from inspirations and influences. Fashion doesn’t always celebrate those involved in the industry, with the focus falling firmly on the clothes and accessories. Famous designers are often recognised, their names becoming their brands, but the vast majority of this huge industry seems near invisible. Well, Drapers magazine offers a refreshing change from that. It is a magazine devoted to the industry, to those involved in the creation and selling of fashion, with details of all the market trends and stats and figures as well as features showing off the newest emerging trends. It even provides coverage of the annual Graduate Fashion Week, showing off those who will no doubt be creating the styles and trends of the future. Fashion may often look stupid, look ridiculous, hilariously strange and undeniably odd. What it never is, however, is anything less than serious. Fashion is a business as much as anything else and Drapers is the leading weekly publication that knows this. NB