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The Idler is not simply about being lazy – such crude terminology does not come close to capturing the essence of this publication. It is about the art of giving yourself time, a much undervalued commodity in this hurly-burly modern world. Loafing, being idle is not simply not doing anything, it is about choosing to take that time and spend it how you wish to. The manifesto of the Editor, Mr. Tom Hodgkinson, states “Death to the supermarkets, bake bread, play the ukulele, open the village hall… stop consuming, start producing” When we stated above that this is the kind of publication that would have felt at home in the 19th –or perhaps even the 18th – Century, that is because it that period it takes its inspiration from, naming itself after a series of essays by Dr. Johnson published in the Gentleman’s Magazine in 1758-59. If you can appreciate the concept of taking life as it comes, of idling rather than rushing through, of appreciating the beauty and elegance of the world rather than being in a huge hurry to speed through it, then the Idler may be for you. It is more than simply a publication, it is now a movement, with The Idler Academy of Philosophy, Husbandry and Merriment, a fine bookshop and café, having been opened in London in 2011. Life was once described as akin to the flight of a bird in the night, passing through a window into a brightly lit hall for a fleeting moment before quickly exiting through another window. Why not stay and idle a little while in this world whilst you are passing through? NB