From Leith Clark, the imaginative editor of Lula, comes an exciting new fashion magazine aimed not at dictating fashion but at inspiring it. Violet is a culture-lifestyle-fashion magazine mash-up which shows not just how interconnected all aspects of life is, and how all things necessarily flow into each other, but also as a platform for the diverse stories of women to be told. Bringing home both topical and unique experiences and insights from contributors the world over, this title is a boundary-breaking, inspired new entry into the cultural zeitgeist.
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As anyone dipping their toes into the fashion world knows, Leith Clark is a personality to watch out for. A founder of the fantastic Lula, style director for Harper Bazaar UK and fashion beau of numerous celebrities, in as subjective a topic as fashion Leith Clark is one of the few people to have a true grasp for fashion at its roots. But to over-emphasise her fashion credentials would be to do this talented individual a great injustice, as it is not just a fantastic sense of style and intuitive grasp of fashion trends that have lent her success in the world. But also apparent through her wider appreciation for women in culture and how diverse experiences in life shape our contributions to each other in all things. If anything, a flick through Violet can hint towards this as the magazines underlying raison raison d'être.
Laden with interviews and articles with a biographical tinge, Violet explores feminine culture not as a one-size fits all mould where everything described as being experienced by women can be crudely shoved in. Rather the magazine is a puzzle that does not hammer in a pre-set point, but rather shares the stories of its contributors and then let’s peoples thoughts on the matter fall where they may. This is a magazine where what Violet means is left entirely up to the whims of its readers and what they choose to take away from its offering. Spruced up with dazzlingly well-produced photography, this is an exciting new magazine that does not fit neatly into traditional conceptions of what a lifestyle, culture or indeed fashion magazine should be like. And perhaps that is for the best.