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Whilst we of course take no sides in the war that seems to exist between apple users and PC fans, we are certain that there are areas where the Apple products are unmatched. Firstly in style – there is no denying that the products dreamed up by Steve Jobs (and now Tim Cook) and their design and engineering teams far outstrip anything related to Microsoft. Whilst the very first Apple products were perhaps a little clunky looking, since the release of the world-changing iMac G3 in 1998 – a hugely long time ago in computing terms – Apple has been designing the most innovative, elegant and eyecatching products on the market. Secondly, integration. When all the parts are manufactured in the same place, by the same company, you can be sure that they will all work well together. PC systems tend to be a little cobbled together in nature, meaning that you can never be sure that you’re getting the best out of them. With an Apple, you can be certain that everything is working with everything else, just as intended. Finally, it is an incontrovertible fact that Apples are the best for designing and editing creative works. You’d be hard pressed to find a single designer, architect or graphic designer who doesn’t use an i-something. This was a very clever move by Apple as it allowed them to target a market who could afford the costs associated with their premium priced products. Cynical? Us? Never. NB