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No matter how much you know about football, whether you are a statto who can quote you the result of every match in the 1993⁄19994 season, along with who scored every goal and the minute they scored it, or are someone who is vaguely aware that football is a game where 22 blokes kick a ball around a field for an hour and a half in exchange for a couple of million quid, you will have heard of Manchester United. Whether the fans like it or not, they have become something more than just a football club, they have become a global ‘brand’, to put it in execu-speak.
The reason for the success of the club in this regard is inextricably tied to the successes on the field – since the inception of the Premier league in 1992 they have won it 12 times, meaning in any given year they are more likely to have won it than not. Which gives us cause for a little rant. We can just about accept the Premier League replacing the old first division, given that it made a huge amount of money for football in the country and has resulted in pretty much the highest quality league anywhere in the world. But renaming the new first division (old second division) to the championship is just ridiculous. Division One is what used to be the third division, and that frankly is a bizarre situation created entirely by those interested in squeezing every last drop of money out of football. NB