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In maize issue 10 we decided to celebrate losers — what we call ‘seconds,’ or ‘eternal lasts’ — because they can be more likable (and more successful) than winners, but also because lateral thinking is what we need the most to overcome this moment in history. In its pages, you will find a long conversation about failure with cultural historian Scott Sandage; the story of FC St. Pauli, a soccer team which never won a thing but is still very successful; a reflection over failure in business by serial entrepreneur Howard Tullman; and an insert about our recently-inaugurated Campus, a space where entrepreneurs, professionals and students live together, collaborate and interact.