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As much as you can trust anything in the world of business – careful, they’re all trying to steal your ideas! – you can trust advice that comes from MIT. As a university business school they have nothing to gain from leading you into making bad business decisions, as aside from the cost of the magi – something that is pretty inexpensive given what it could possibly do for your company – their currency is their reputation. MIT Sloan Management Review has been going since 1959, meaning that it is a publication you can definitely rely on – after all, you don’t want to trust the advice of any fly by night company that has only been around for a couple of months. The MIT Sloan school itself was established way back in 1914 – almost 100 years ago now – and has been placing emphasis on innovation and enterprise since then. The global graduates of its programs number more than twenty thousand, and many of the leading management theories and strategies began there. Frankly, you would be passing up some world leading advice if you choose to overlook this excellent publication, in terms of business risks it’s about the smallest one out there. NB