This hefty weight of a magazine is written in French and focuses on the latest and greatest innovations in clothing, accessories and styling coming from the fashion world. Antidote magazine is truly wonderful. The editorial team pick a specific theme of great importance in fashion history and document it by way of in depth articles about those designers who created or developed it, the models that stomped the hallways in it and how it trickled down to our high street stores, all punctuated by some striking photography and examples of some beautiful pieces. Antidote analyses fashion in literary and practical way, and is therefore directed at the true devotees of fashion and its progression.
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It has been suggested that the increasing pace of change in fashion in the West is due to an unstable and somewhat scattered culture. This could potentially have something in it… until the last fifty or so years fashion in Japan had remained fairly similar for several hundred years. Britain specifically has lost many elements of its culture, despite the Diamond Jubilee coming up. We are no longer allowed to say ‘Merry Christmas’ but are asked to politely say ‘Happy Holidays.’ All we have as a trademark of England is afternoon tea, the monarchy and a slight inability to hold our booze when on holiday, so is it any wonder that the English prescribe to the ever changing fashions with more commitment than most other countries? Madly enough, the changeover from ‘cool’ to ‘so last year’ is on the increase, and although there are some staples that we have stayed faithful to (eg. The LBD or the denim jacket) we are getting through clothes like never before. I have heard of so many people discarding clothing because ‘they have already worn them once.’ It seems at the moment that a bit of everything is in fashion. You could go for a solid pair of skinny jeans of a floaty pair of flares, or a pair of chinos! But the question is, what next wacky craze is just around the corner?