Mad is totally mad. It started as a comic, now it’s a magazine, but it’s still a comic, in that it has comic strips featuring some very odd characters that you may recognise, like Santa Claus, Darth Vader, President Obama, Justin Timberlake, Michael Jackson, and many more, although their faces have been mysteriously replaced with a cheeky, gaptoothed little boy. This is Alfred E. Neuman, the mascot. Join him as he lampoons everything – everything! that the consumer world holds sacred. Mad Magazine, unique and hilarious comic. Incomparable with any other magazine but just very funny.
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Mad magazine has been a cornerstone of unusual and subversive thinking since we were all growing up in the 60s. People are constantly asking each other when Mad magazine peaked: when was it’s heyday? It’s pretty obvious: Mad’s heyday depends on when you started reading it. It’s not for kids, not because it’s unduly lewd or unsuitable (some people might beg to differ) but because its silly satire of society would probably go straight over their heads. But, as Robert Boyd wrote, “things that go over your head can make you raise your head a little higher.”
Mad is a hilarious, hysterical romp into all sorts of things, lampooning everything in society that most people pedestalise.
Mad is the irreverant yang to the ying of consumer society. Some people attribute the environmental movement, the peace movement, and the sexual revolution to Mad. Sounds a bit grandiose, but put it this way – Mad shaped the thinking of a lot of young minds. It said: people are lying to you. And so are we. Go and think for yourselves. So we did, and here we are!
Where are we? Read Mad and find out: you can gauge where society is by checking what Mad is mocking, as it continues to update its lampooning to the current social climate.
In the last few years, Mad has had to cut the number of issues published each year - we'd liketo ask you to stand up, one hand on chest, and promise to buy Mad. Thanks.