‘Your Everyday Cycling Adventure’. The subtitle nicely sums up this excellent magazine, as Bicycle Times is a mainstream mag for those who love cycling but aren’t professional elite athletes.
Bicycle Times magazine fill an important gap in the market, being aimed at those who love their bike but aren’t about to spend £2000 on a high performance frame. Inside you’ll find features on every aspect of cycling, advice on riding and the latest news alongside a strong sense of community. Also included are reviews of kit, bikes and apparel for those who aren’t necessarily going to be cycling up a mountain tomorrow.
Buy a single copy of BICYCLE TIMES or a subscription of your desired length, delivered worldwide. Current issues sent same day up to 3pm!
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Perfect. Finally a magazine that recognises that not everybody who is into a sport or hobby is an elite level athlete or professional. Whilst the mags covering the high end of a passion such as cycling are always fascinating to read, and interesting to see the most expensive, top quality equipment out there, they always seem to lack in relevance to us.
We’re not professional athletes. We never will be. We can barely manage a 15km ride without having to stop for ‘refreshments’ at the many pubs that just happened to be on the route we carefully planned out the night before (it was a coincidence, honest!). That doesn’t mean however that we don’t like a good cycle, getting out there into the country and trundling about until we get tired or bored. We can appreciate the joy of cycling without necessarily needing to feel that we are pushing ourselves to the very limit of what our bodies can endure, pushing the envelope or breaking through the pain barrier.
Those things are fine, and they have their place. Who knows, some day we may even give it a try, but for the vast majority of cyclists such as us it is always going to be more likely that we are using a bike because we have to, or because we want to, not because we have some deep desire and ‘need’ to, and for that Bicycling Times is pretty much perfect. NB