African Business is the one of the leading business magazines which focuses solely on Africa. At present the magazine has over 140,000 readers all over the world. It would be the idea tool for those readers wishing to reach African business people and consumers. The magazine contains features which cover topics such as the most up to date business news from all the different countries in Africa. The magazine does not only concentrate on business matters but also covers other issues such as the latest music releases and books from Africa
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African Business is made to be an informative piece of reading. It isn’t really the type of magazine for recreational reading. This magazine is supposed to be for the informed business professional with a keen interest in African economy and culture. Some articles can be very hard hitting and moving. The writers want to bring honest news to the reader which can be very direct sometimes and can occasionally be shocking. The magazine is more like a newspaper in the respect that it keeps the reader well up to date with the current events happening in Africa. The articles are very lengthy so new readers should be prepared for a lot of reading. (There aren’t a huge amount of pictures in this magazine). This magazine is concerned with honest journalism and wants to bring the reader the cold hard facts.
We here at Newsstand liked the fact that the magazine also provides reviews on new literature being released in Africa. This gives the magazine a more rounded approach to African culture. African Business is designed to be an educational tool. We think that readers in the UK and other countries will be able to get an interesting taste of African culture from this magazine.