Gorgeously designed publication from the UK that offers the leading view on all things type, typography and printing, Baseline is a high quality international Typographic magazine.
This A3 scale publication offers features looking at every aspect of the art of type and typedesign. It is full of intelligent and insightful analysis of typefaces and other areas of printing and design, along with reviews of relevant books and opinion pieces, taking a serious, scholarly attitude to its subject. As you would expect this publication is extremely well designed, and full of wonderful imagery and excellent type.
Buy a single copy of BASELINE or a subscription of your desired length, delivered worldwide. Current issues sent same day up to 3pm!
All magazines sent by 1st Class Mail UK & by Airmail worldwide (bar UK over 750g which may go 2nd Class).
Typefaces are perhaps one of those things that doesn’t really get thought about much by those outside of the design industry and related academia. It is something that is quite literally taken as read – people rarely appreciate the effort that has gone in to creating a typeface for several reasons; they do not know how much effort went into its design and perhaps most notably they get distracted by the words.
Whenever you read something you are interested in what the writing conveys. After all, that’s what the written word is there for, to represent speech and convey information. We would, however, be living in a far more depressing world if it wasn’t for the wonderfully rich variety of typefaces such as those shown in Baseline. The effect that a good typeface has upon the message it conveys is subtle but important – serious communications are lent an official air with Times New Roman or something similar, straightforward communication is possible with the simple Arial and Calibri fonts. Whether you think about it or not the type is always there – next time you read something look closely at the letters and see if you can figure out why they look as they do.
Oh, and anyone who uses Comic Sans should have their hands tied behind their back and never be allowed near a keyboard again – we’re all in agreement there. NB