You’ll find all of the intricacies and details of that most fascinating and complex of industries in PR Week magazine, a weekly publication devoted to the world of Public Relations.
Each issue brings you the week in PR, covering the industry news and developments world-wide in the difficult act of promoting brands to consumers. It covers a variety of different sectors such as Healthcare, City and Corporate and Public Affairs, and offers insightful and intelligent opinion pieces and articles, profiles of leading talents, focuses on audience targeting and coverage of advertising campaigns.
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Pr Week Magazine or a subscription of your desired length. If you choose the current issue before 3pm, we will even send it out the same day, first class.
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The Current Issue:
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25/05/12 (2 in stock)
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Next Issue Due:
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01 Jun 12 (6 days)
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Issues per Year:
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52
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When we flicked through the pages of PR Week, an informative and fascinating insight into the world of PR for those of us outside the slightly shady business, we can’t help but be reminded of the excellent BBC sitcom ‘Absolute Power’.
This rather wonderfully understated but nevertheless hilarious show ran on both Radio 4 and later BBC2, and featured the excellent talents of Stephen Fry and John Bird as Prentiss and McCabe, a leading public relations company at the heart of London. They pulled strings here and there, manipulated both the public and their clients into believing different things, and all for their own purposes.
Now, we’re not saying that the world of PR is entirely like this – we are sure that there are plenty of kind, good-hearted people plying their trade in the business, but the characterisation was so pitch perfect that we can’t help but wonder if there was more than a hint of truth to the sitcom. PR is essentially about making things look good, embarking on costly campaigns to improve public images and make things seem better than they actually are. We can’t help but think that the best method to achieve this is to actually be good, but then we were always a little behind the times. NB
Pr Week Magazine is in the Media category and is just one of over 3,000 magazines now available at Newsstand, to browse recent front covers of Pr Week Magazine, please click here.