Originally a review of music videos and adverts, Shots magazine has been showcasing, profiling and championing creative advertising in all its forms for over 20 years. This is a great helpful magazine for those both in and out of the marketing industry. With colourful and interesting campaign reviews as well as features on new directors and what inspired them, this magazine is packed with all the imaginative and most cutting edge work in the creative and advertising market.
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This is quite a tricky publication to really describe because it covers loads of different perspectives and angles in the creative media business, readers should expect reviews of new technologies, reviews on new films, advertisements, documentaries and really anything else which is creative and concerned with the media or advertising in some form. According to Shots magazine it will provide readers with ‘all the creative connections they need’, with extra online materials which accompany the publication. This means that readers already in the advertisement and media business will be sure to find something useful to provide a new prospective on the industry.
The magazine is generally divided up into sections such as ‘people’, ‘places’ and ‘pictures’ so readers can easily find what they are looking for. The pictures sections will normally cover topics on visual media and advertising such as features on the best work by new advert executives which have used their artistic talents to their advantage.
There will also be interesting features on the modern issues which arise in the advertising world when the current economic, political and modern problems clash with the world of the media. For example the magazine has in the past printed articles which ponder the problem of product placement in television shows, such as using branded food products in a program to make it more realistic. This of course poses questions as to how much companies will pay for their product to feature in programs and the effect this will have on advertisement agencies in the future. It is topics like this which makes Shots magazine an interesting and intelligent publication to read.