The French magazine contains the best bits from fashion weeks in the fashion capitals of the world; Paris, London, Milan and New York. Keep up to date with the latest runway fashions and gain some inspiration for revving up your own personal look for A/W 20XX... After all, the fashion world feels it’s best to prepare for the seasons new trends months in advance, and there are some incredible pieces being strutted down the runways at the moment. The best brands, labels, styles and accessories all compacted into this picture-based fashion bible. All I can say is, fashion lovers, you’re going to adore this.
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In Fashionland, fashion weeks are vital for the somebodies of that world. As much as fashion is about self-expression and art, it is also hugely for advertising, buying and selling. I guess it all must seem utterly ridiculous to those who are entirely uninterested, but there is a certain allure to the colours, shapes and materials fluttering up and down those great stages all over the world. Editors in chief, designers, photographers, assistants, celebs, models and stylists all swarm to these events because, let’s face it, they need to have the latest and most innovative ideas, so where better to scout out the competition? The fashion industry sees billions of dollars manoeuvring through cities and bank accounts every year, and we just can’t get enough of the glitz and glamour portrayed to walk hand in hand with those who run it. With the invention of the internet the trends are changing more and more rapidly, but why is it so vital to some of us to try and keep up? We like to look good, but who makes that definition? Why are kitten heels out and wedges in? Because we all know that it all comes back around sooner or later, but we see the clothes worn by our favourite celebs, then those looks filter down into the high street stores just in time for us to copy them. You have to admit, it’s a very clever money making machine that persuades us to empty our wallets into their pockets.